A crowdsourcing experiment at C2-MTL 2013

For its upcoming edition, C2-Montreal, in collaboration with Sid Lee, is launching a global collaborative crowdsourcing experiment that will challenge thousands of creative and entrepreneurs from around the world to raise awareness and create a movement to support one of Richard Branson’s favorite causes: ending the war on drugs.

“I am excited by the initiative. I like that C2-MTL pushes the limits of what is expected of an international business conference. By connecting the best people and the best ideas – from seasoned professionals to young innovative minds, we expect to find tangible, actionable solutions to a pressing global challenge. I can’t wait to see what we can come up with together”, declared Sir Richard Branson, philanthropist and Chairman of Virgin Group
and keynote speaker at C2-MTL 2013.

Official Press Release.