All aboard the good ship C2-MTL

C2-MTL starts today, and it’s going to be huge.

From a purely physical point of view, it certainly already is, filling more than 40,000 square feet of the breathtaking Arsenal, a former Victorian shipyard turned contemporary art gallery in Montreal’s historic Griffintown neighbourhood. For the next three days, C2-MTL’s custom-built workshops, meeting rooms, lounges and bars will buzz day and night with more than 2,000 participants getting down and dirty and living the theme of this year’s conference: “Creativity is everybody’s business.”

For inspiration, they will congregate in the darkened, vault-roofed Forum to absorb the insights of Sir Richard Branson, Philippe Starck, Diane von Furstenberg, John Mackey, and the numerous other legends of international commerce and innovation who are set to speak at this year’s C2-MTL. From there, minds fantastically blown, participants will move on to gather the fragments and develop them into new ways of seeing, being, and doing business in workshops conceived to encourage more meaningful dialogue, interaction, and experimentation.

Beyond the speakers and workshops, participants will be doing business – lots of business, and all of it facilitated by ingenius networking tools like the virtual concierge, Hubert, and the unrivalled customer service of a flesh-and-blood concierge extraordinaire. With 80 percent more participants this year, it is expected that C2-MTL 2013 will significantly outpace the more than $170-million in estimated business deals completed at last year’s edition.

At night, C2-MTL participants will connect and network on a different plane through experiences curated by some of the brightest lights in Montreal’s arts scene, including the Festival International de Jazz de Montréal, Osheaga, Igloofest and M For Montréal. On-site concerts by some of Montreal’s best DJs and bands, including a Thursday night blowout featuring Half Moon Run, Kid Koala and Tiga, are just the tip of the festive iceberg.

Any way you slice it, the 2013 edition of C2-MTL is going large this year. If you’re onboard, enjoy yourself and make the most of your experience on the good ship C2-MTL. And if you’re not, stay tuned here and on social media at #C2MTL for news and updates about this year’s edition.