François Poirier

For the past 15 years, François Poirier has been working hard to perfect his craft in order to design meaningful products. Today, he is the Industrial Design Director behind the company Sobersmart, recently recognized by the The Claudine and Stephen Bronfman Family Foundation. François has been part of the C2MTL Community since 2013, and to dig deeper into what drives his entrepreneurial spirit, […]

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Buddha’s Eyebrows: Why Organizational Creativity Fails

“We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.” – Soichiro Honda . . . Honda’s entry into the North American motorcycle market in the 1950s has long been seen by management scholars as a triumph of focused innovation and strategic action over the […]

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Questions that spring creativity!

In January, we introduced to you –  “The Guide for Inquiring Minds”  – a declaration of intent made up of constructive questions to steer our efforts no matter our business, discipline, or level of expertise.  Following, we invited our online Community to help us grow this innovative project by gifting questions that can further challenge our creative thinking.  Thought-provoking questions have […]

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Michel Leblanc

As part of C2MTL’s “Partner Portrait” series, meet Michel Leblanc. Every morning… I read the paper version of La Presse. I always carry… … nothing of value in my wallet. The environment that inspires me the most… The quiet strength of the river in front of my house. Mentor ou menteé? Mentor I had to let […]

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Am I good enough to make work that matters?

A question many creatives often ask me is: “Is my work good enough? Do I have what it takes to be an author, or painter, or musician, or dancer, or teacher, or innovator?” Such questions are well-intended, no doubt. Those who ask are truly questioning the value of their writing, of their artwork, of their ability […]

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Why wait until you retire to be a philanthropist?

BLAKE MYCOSKIE: Founder and Chief Shoe Giver of TOMS | C2MTL, MAY 21, 2013. “I really do belief that the two can go hand in hand, and that if more companies incorporate giving into the DNA of why they exist, it’s really good for business. It helps with customer loyalty, it helps retain and motivate amazing employees; people […]

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Is the collective the new genius?

While “What would Steve Jobs do? What would Thomas Edison do?” seem likely to provide innovative solutions to complex problems, imaginative questions aren’t a guarantee of effective answers. In times past, creativity research focused on revealing creative genius, reinforcing the myth of the enviably over-gifted scientist, artist or businessperson. But though the stereotype of the […]

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The reluctant persuader

Big Data weighs heavily on today’s marketers.  The difference between winning and losing often resides in the ability to understand (or manipulate) the information presented to generate a targeted, logical, and creative approach to changing the hearts, minds and buying behaviors of the client’s customers. But it doesn’t stop there.  In real time, every time, […]

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James Murphy on failure

Musician, Producer and DJ James Murphy will speak and perform at C2MTL 2014! James Murphy is the former leader of LCD Soundsystem, co-founder of the Death From Above (DFA Records) label, and co-producer of Arcade Fire‘s Reflektor album.  His circle of friends includes: David Bowie, mentor Ron Howard, Moby, and director Spike Jonze to name a few. Moby […]

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“What’s more important, your job description or..?”

In the spirit of 2014, last month we introduced to you –  “The Guide for Inquiring Minds”  – a declaration of intent made up of constructive questions to steer our efforts no matter our business, discipline, or level of expertise.  This initiative was launched with the 5 questions below: 1. If my “Newton Moment” never comes, do I […]

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