C2 Montréal unveils additional programming

C2 Montréal Unveils Additional Programming 
New speakers include leaders from Facebook, GE, Deloitte, as well as innovators from the solar and wind power sectors Montréal, February 3rd, 2015 – C2 Montréal is pleased to announce that additional business and creative leaders, including Facebook’s Carolyn Everson will be joining Kevin Spacey, Andre Agassi, Phyllis Lambert and other […]

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Brainstorming is work

Some advice from Hélène Godin, Creative Director and partner at Sid Lee, to make your brainstorming sessions work for you! What mindset must we put ourselves in before brainstorming? I like to work in two phases. First, I go through what I call my “sponge” phase. I try to be as well-informed as possible on […]

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What is your definition of creativity?

DINETTE NATIONALE – Factory of sweet things Putting yourself on the line, pushing your boundaries, embracing the unfamiliar.   OTRA – Eco-friendly products Creativity starts with understanding the world around us. It’s a way of interpreting data – of gathering, making sense of and expressing information. Creativity has to engage and appeal to the imagination […]

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The perfect storm

Would you call the early years of Alex Osborn’s working life a career? The Bronx-born man seemed a dilettante — as a white-collar worker, he was peripatetic at best and a failure at worst. He wanted to be a journalist, but the Buffalo Express fired him. He became a statistician, then a publicist, then a […]

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Ch-ch-changes

People Power A new kind of democracy is dawning, one that won’t be determined at the polls. Slowly but surely, people-power and self-determination are reasserting themselves after the long, dark night of corporate, multinational control. While traditional democracy languishes in the doldrums, wracked with cynicism, hyper-partisanship and voter apathy, those irrepressible human desires to be […]

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All together now

We love to venerate heroes in science and technology, creativity and business. But the truth is, it’s impossible to do it alone.    Nobody thought Diana Nyad could do it. At 64, she was again attempting to become the first person to swim the ninety miles from Cuba to Florida without protection from a shark […]

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A (true) story of (real) brand engagement

“Brazil has grown into the world’s sixth-largest economy and is set to host the 2014 World Cup and 2016 Olympics, and companies such as GM, HSBC, and PepsiCo want in. They’ve been wise to go through consultant Lourenço Bustani, who explains how to approach this tricky market. The secret, he says: ‘Find the sweet spot […]

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Pierre Trahan

C2MTL introduces you to Pierre Trahan, President of Arsenal, a 41 000 square ft complex dedicated to contemporary art – the venue of C2MTL 2014. … First thing in the morning… I read the newspaper at dusk while having my cups of coffee. I always carry… at least two cellular phones with me. The environment that inspires […]

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Toward the common good

Few forces in our globalized world have the transformative power of business. With such power comes great responsibility – and building a successful enterprise will require attention to multiple bottom lines. LET’S PLAY A QUICK GAME OF NAME THAT RECESSION As the global economy faltered, a great man stood before his people and issued a […]

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“Creativity in business means solving problems without the ability to use an instruction manual.”

Welby Altidor, Executive Director of Creations – Creative Content at Cirque du Soleil, will speak at C2MTL 2014. He is most fascinated with the creative genius of others and the ways to unleash this inner force. Michael Jackson ONE marks Welby’s first mandate as Director of Creation for a Cirque du Soleil show. C2MTL asked him to share […]

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