Why wait until you retire to be a philanthropist?

BLAKE MYCOSKIE: Founder and Chief Shoe Giver of TOMS | C2MTL, MAY 21, 2013. “I really do belief that the two can go hand in hand, and that if more companies incorporate giving into the DNA of why they exist, it’s really good for business. It helps with customer loyalty, it helps retain and motivate amazing employees; people […]

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Is the collective the new genius?

While “What would Steve Jobs do? What would Thomas Edison do?” seem likely to provide innovative solutions to complex problems, imaginative questions aren’t a guarantee of effective answers. In times past, creativity research focused on revealing creative genius, reinforcing the myth of the enviably over-gifted scientist, artist or businessperson. But though the stereotype of the […]

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The reluctant persuader

Big Data weighs heavily on today’s marketers.  The difference between winning and losing often resides in the ability to understand (or manipulate) the information presented to generate a targeted, logical, and creative approach to changing the hearts, minds and buying behaviors of the client’s customers. But it doesn’t stop there.  In real time, every time, […]

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James Murphy on failure

Musician, Producer and DJ James Murphy will speak and perform at C2MTL 2014! James Murphy is the former leader of LCD Soundsystem, co-founder of the Death From Above (DFA Records) label, and co-producer of Arcade Fire‘s Reflektor album.  His circle of friends includes: David Bowie, mentor Ron Howard, Moby, and director Spike Jonze to name a few. Moby […]

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“What’s more important, your job description or..?”

In the spirit of 2014, last month we introduced to you –  “The Guide for Inquiring Minds”  – a declaration of intent made up of constructive questions to steer our efforts no matter our business, discipline, or level of expertise.  This initiative was launched with the 5 questions below: 1. If my “Newton Moment” never comes, do I […]

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Fred Dust: Business by design

“The world is changing so radically, and there seems to be an opportunity now to think about how design impacts everything that we do.” Fred Dust talks about the work from aroud the world that best represents the practices of design, keeping in mind the following principles: 1. Look, really, look. 2. Interpret, translate and […]

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No managers required: How Zappos ditched the old corporate structure for something new

After making its move to the new downtown Las Vegas campus as part of Tony Hsieh’s Las Vegas revitalization quest, Zappos is making another radical change. By the end of 2014 Zappos will have thrown out its old corporate structure and replaced it with something entirely new. No more job titles. No more managers. No more […]

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How disruptive innovation is like Winter driving

I lived in British Columbia for 7 years and never ceased to be amazed by the beautiful views along BC’s highways. I was also perplexed. Every summer, on virtually every road, we would pass a surprising number of “Chain Up”* signs liberally peppered along the highways. But as incongruous as those signs seem to be […]

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The Game-changing Super Bowl ad that defined creative marketing

“What I (and I think everyone who bought [the Macintosh] in the early days) fell in love with was not the machine itself, which was ridiculously slow and underpowered, but a romantic idea of the machine…” – Science-fiction writer Douglas Adams via Fast Company ___ Tech fanatics, futurists, and Apple converts from around the world […]

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Andy Nulman: Growing wings

Andy Nulman, President of Just For Laughs, Spoke at C2MTL on Thursday, May 23, 2013. Just For Laughs is an international comedy festival held every July in Montréal.  __ Afin de respecter la vision des auteurs, les textes de ce blogue sont publiés dans leur langue d’origine. So as to remain true to the author’s intent, […]

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