(Re)defining brand activism: How to not get cancelled

It’s been almost a decade since Justine Sacco sent out a tweet that read “Going to Africa! Hope I don’t get AIDS. Just kidding. I’m white!” and embarked on the […]

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A Moment Factory founder shares the recipe for international success

At the close of C2 Montréal 2021, participants were treated to an eye-opening panel discussion, “Local talent: An international success,” featuring Pierre Fitzgibbon, Quebec’s Minister of Economy and Innovation and […]

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Reimagining content: How unexpected campaign tactics can reenergize your brand

As the digital advertising landscape continues to evolve, marketers are often hungry for surprising and creative ways to reach and engage consumers. It’s important for brands to be where their […]

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7 reasons why TikTok is making Canadians rethink entertainment

As life returns to a semblance of pre-pandemic normalcy, Canadians are reflecting on which lockdown routines and discoveries they’d like to hold on to and which they’d rather leave behind. […]

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Step into your truth to be the best leader you can be

Increasingly, conversations about business and society turn into conversations about identity. It makes sense. We can’t talk about what we want to achieve without having a thorough understanding of who […]

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How to grow a local creative ecosystem that shines on the world stage

Without question, Quebec’s greatest ambassador is its talent: a local source of pride that garners acclaim the world over. Quebec businesses continue to master new technologies, find innovative outlets for […]

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Chief Ghislain Picard on the roadmap to a thriving Indigenous economy that benefits everyone

In his role as Chief of the Assembly of First Nations Quebec-Labrador (AFNQL), Ghislain Picard has acted as an advocate and spokesperson for more than 40 Indigenous communities hailing from […]

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Frédéric-Back Park: An extraordinary urban oasis and environmental success story

Looking for a change of scenery without leaving Montreal proper? Then the very sleek aesthetic of Frédéric-Back Park should be right up your alley. Visit and you’ll get the feeling […]

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A Pixar creative legend drops business wisdom bombs

There’s a reason why many consider Pixar Co-Founder Ed Catmull’s book, Creativity Inc., “the bible of creativity,” and that was on full display during his captivating fireside chat with Julia […]

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Aim to upset: Mindy Kaling on going from underdog to building an empire

Fireside chat host Anne-Marie Withinshaw said it best on the C2 Montréal 2021 stage: Mindy Kaling may be a rising entertainment mogul, but she’s also everyone’s imaginary best friend. This […]

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