Tips for combining grit and creativity to build a winning consumer marketing strategy

Over the past 18 months, an unprecedented number of people spent their time avoiding the traditional IRL retail experience. According to Garrick Tiplady, Vice President of Global Marketing Solutions at […]

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The 4 personas of TikTok: Pro tips for creating viral content

Having recently hit 1 billion users, TikTok’s viral power is undeniable. Behind the real-life meme “TikTok made me buy it,” ubiquitous among Gen Z-ers (and increasingly millennials, their parents and […]

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Champion skier Lindsey Vonn on how to win at life (and stay out of the fences)

There’s no one who knows ups and downs — both literally and metaphorically — better than an alpine ski racer. Lindsey Vonn had a storied career on the slopes, battling […]

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The Takeaways: 15 things we learned at C2 Montréal 2021

For three days at C2 Montréal 2021 (October 19-21), the C2 community gathered to talk about the future and our collective role in it, our responsibilities to one another and […]

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Yann Turcotte: from biology to luxury hospitality, a portrait of an unlikely hotelier

A hotel could have golden door handles, but such luxury is empty without employees who serve their guests wholeheartedly. For 11 years now, this has been the mantra of Yann […]

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Dubai’s District 2020: A global innovation ecosystem for collaboration and tech acceleration

The cities of the future need to be accessible and safe, offering residents healthier lives with efficient access to nature, services and smart technologies. They must prioritize health and well-being […]

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C2 Montréal: Star-powered highlights and insights from an eventful Day 3

Closing out C2 Montréal each year is always a bittersweet occasion, and even though the event itself has wrapped, the key learnings, inspirational memories and meaningful connections made will carry […]

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C2 Montréal: Day 2 standout happenings and magical moments

A groundbreaking aerospace engineer, a TikTok creative strategist, a former CIA agent, an Indigenous wellness advocate and an animation studio legend are among the many world-class speakers and experts who […]

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C2 Montréal: Day 1 highlights, kick-ass quotes and a boat load of inspo

C2 Montréal swung into action on Day 1 with a powerful Indigenous opening ceremony, inspiring opening remarks from Claudine Blondin Bronfman (Chair of the C2 Montréal Board of Directors) and […]

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C2 Montréal 2021: A range of creatively engaging onsite activities at TOHU

Every year, the C2 Montréal site offers a playground for the imagination, an immersive and expansive space where participants can stretch their creative muscles and take their ideas for a […]

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