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Brand activism: Going beyond hashtags
October 21 @ 11:00 am - 11:50 am
Until recently, being part of social justice activism was a risk few brands were willing to take. The year 2020 changed that. From racial and gender power imbalances to climate and political issues, brands are taking a stance and turning purpose into action – with mixed results. In this discussion between leading marketers and branding experts, learn how, if done right, brands do have the power to affect societal change and the ways in which they can back up their values through measurable action.
Panel with Sharon Chuter (Uoma Beauty, Pull Up For Change), Kirstin Hammerberg (Sid Lee), Hawa Arsala (Viacom CBS), moderated by Alain Sylvain (moderator)