From their lips to your ears:
 The best quotes from
C2 Montréal 2021

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The Takeaways: 15 things we learned at
 C2 Montréal 2021

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“If we gave up the first time that we tried online advertising, the company wouldn't exist.”

— Katherine Homuth, Founder and CEO of Sheertex

“If you have two people in the room and they both have the same opinion, then you don't need one. So I try to surround myself with people that have different opinions, different backgrounds, [which allows us] to really get knowledge from each other and put it all together to make something special.”

— Lindsey Vonn, Olympic Skier and Founder of the Lindsey Vonn Foundation

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“If you have two people in the room and they both have the same opinion, then you don't need one. So I try to surround myself with people that have different opinions, different backgrounds, [which allows us] to really get knowledge from each other and put it all together to make something special.”

Lindsey Vonn, Olympic Skier and Founder of the Lindsey Vonn Foundation

“If we gave up the first time that we tried online advertising, the company wouldn't exist.”

Katherine Homuth, Founder and CEO of Sheertex

“We have never felt so much solidarity from Quebecers towards Indigenous people… From the moment we better understand our common history, we are on fertile ground to create alliances. I see the future filled with opportunities because we know each other more and more.”

Dave Laveau, Executive Director of Indigenous Tourism Quebec and Family Chief of the Huron-Wendat Nation Council

“Diversity, equity and inclusion went from a moment to a movement.” 

Jana Rich, Founder and CEO of the Rich Talent Group 

“[The metaverse is the] successor state to the mobile internet.” 

Matthew Ball, CEO of EpyllionCo 

“Authenticity is getting away from preconceptions. Preconceptions means you copy what you already know. You want to bring your own experience, but if all you're doing is copying preconceptions, you're not being creative. Even if you think you are.” 

Ed Catmull, Co-Founder of Pixar

“Meet people where they are and don't necessarily shame them if they are part of a community which hasn't had an opportunity to understand.”

Candice Morgan, Equity, Diversity and Inclusion Partner at Google Ventures 

“When brands show up on TikTok, it’s not advertising. It delivers like an ad, it’s loved like native content [and] it looks and feels and sounds like a TikTok.” 

Connie Chan, Creative Strategist at TikTok’s Creative Lab 

“If you leave COVID the same way you were when you started, then it's such a big shame [because] there were so many amazing lessons.”

Tala Al Ansari, District 2020 Director of Innovation Ecosystem and Scale2Dubai 

“When I see myself and my contemporaries, what separates us from other people who aren’t successful is not talent… The difference is tenacity, and that's sort of fair and unfair at the same time, because you don't have to be gifted with tenacity, you just have to decide you're going to stick it through.”

Mindy Kaling, Best-Selling Author, Producer, Actress and Director

“The world didn’t need another lipstick brand, what it needed was a company that represented Indigenous voices.” 

Jennifer Harper, Founder and CEO of Cheekbone Beauty

“The most important thing for a company is the strength of your brand… If you lose your brand, you lose everything.” 

Daniel Lamarre, President and CEO of Cirque du Soleil Entertainment Group 

“I describe myself as a woman with gender transition experience because, at the core, I am a woman, I’m female and I feel completely at peace with myself. I happen to have gender transition experience and have experienced the other gender in my life, but I hate labels... Labelling someone as gay or labelling someone as transgender, to me, misses the essence of the true person and the whole person.” 

Katherine (Katie) Dudtschak, Executive Vice President of Regional Banking, RBC 

“We need to make sure remote work doesn’t become gendered and entrench the boys club at work, creating an environment where women’s contributions aren’t valued enough.”

Rita Trichur, Senior Business Writer and Columnist at the Report on Business

“Be an adult and act like an ambivert at times… it’s the right thing to do. It’s the leadership thing to do.”

Dr. Karl Moore, Associate Professor, Desautels Faculty of Management at McGill University 

“[In 2015], I had an easier time engaging with extremists [in other countries] than I did with Americans on the other side of the political spectrum.”

Yaël Eisenstat, a Future of Democracy Fellow at the Berggruen Institute, and former CIA officer and national security advisor to Vice President Biden 

“Make sure you have a diverse team so you have multiple perspectives on your brand. That way you can make sure it’s relevant to your entire community.”

Roxy Young, CMO of Reddit Inc.

“We have succeeded in developing the skills, capacity and expertise that are used for the benefit of the community. The communities are much more proactive and we need to support the initiatives and maintain them to ensure that future generations can benefit.”

Ghislain Picard, Chief of the Assembly of First Nations Quebec-Labrador

“As the economy reopens… what you’re going to see is a true digital-first economy.”

Garrick Tiplady, Vice President of Global Marketing Solutions at Facebook

“The beauty of investing in science is that we don’t know what we’ll find, but often we find out extraordinary things that end up helping us here on Earth.” 

Dr. Farah Alibay, Aerospace Engineer 

“It can be really triggering or traumatizing when people are constantly expecting you to speak out and use your voice… I’ve been speaking out about residential schools, it’s your turn now.” 

Kendra Jessie, Indigenous Wellness Advocate 

“A lot of environmentalists want to take humans out of the equation… they want to decrease our footprint by not allowing us to step anywhere. [I want] to maximize our handprint. We are the most creative, collaborative, adaptive, resilient species… we have the potential to come back and make the most of this world.”

Adrian Grenier, actor, filmmaker and social advocate

Wade Davis, former NFL player and VP of Inclusion Strategy for Product at Netflix 

“Cis men wear a mask, straight men wear a mask — we are performing for each other a certain type of masculinity so that we can be accepted amongst ourselves.” 

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