ESTHER LEE (Senior Vice President – Brand Marketing and Advertising at AT&T) WILL SPEAK AT C2MTL 2014.
Esther Lee on the concept behind the “It Can Wait” campaign:
“Movements require purity of purpose. We started out with one goal, ‘to stop texting & driving and to save lives.’ We actually did it even though it was bad for business…avoided over branding so that we were able to make sure that even competitive users would…come in and pledge.” | Source: pttow
The “It Can Wait” documentary below (presented by At&T, Verizon, Sprint & T-Mobile) highlights the stories of those severly affected as a result of drivers texting phrases like “On my way” and “I love you”. These messages changed their lives forever.
Do you text and drive?
“From One Second To The Next” A Film By Werner Herzog.
Afin de respecter la vision des auteurs, les textes de ce blogue sont publiés dans leur langue d’origine. So as to remain true to the author’s intent, the articles featured on this blog are published in the language in which they were originally written.
Cartoon by Michael Edward Luckovich, an editorial cartoonist who has worked for The Atlanta Journal-Constitution since 1989; Winner of the Pulitzer Prize (1995) and Pulitzer Prize for Editorial Cartooning (2006).