Digital Campaign and Marketing Automation Manager

Are you looking for new challenges in your career? Do you want to be pushed out of your comfort zone in a highly creative environment? Are you an ardent learner who is always looking to improve and drive the best results possible? But most importantly, are you a CRM ninja, marketing automation guru and an expert in digital campaign building?

We have the perfect role for you!

C2 Montréal is currently looking for a Digital Campaign and Marketing Automation Manager with at least 3 years of experience to complete the Performance team within the Marketing and Audience department. The candidate will be responsible for all aspects of digital ad-campaign management, including planning, execution, management, analysis and optimization of complex cross-platform ad campaigns (which can include any combination of display ads, search ads, native content, custom research and more) and newsletter strategy and deployment.

We are looking for a passionate and motivated candidate who loves to work in a creative and challenging environment that is evolving constantly. She/he will be an integral member of a growing team, reporting and working closely with the Acquisition and Ecommerce Director and publisher partners to meet our KPIs and always exceed expectations. In this fulfilling position, the candidate will be collaborating on a daily basis with a welcoming and extremely friendly team.

Job Type : FULL TIME

 

The candidate will be responsible for the planning, creation and management of the full campaign lifecycle (pre/during/post events); including but not limited to:

  • Planning
  • Campaign creation
  • Campaign management/optimization
  • Budget pacing
  • Campaign reporting
  • Ticket sales/revenue/growth reporting
  • Newsletter strategy and management

 

Responsibilities

The day-to-day responsibilities of the digital campaign and marketing automation manager will vary considerably, however, he/she is expected to focus on the following areas of activity:

Planning and Creation

  • Create/optimize detailed media plans with a clear breakdown of activity and cost by publishers
  • Provide rationale behind media plans based on campaign performance and targets
  • Manage the relationship with the different providers and negotiate deals directly with them
  • Build audience segments based on the goals of the campaigns
  • Process management, standards and workflow
  • Create and manage targeting strategies

Optimization

  • Meticulous record-keeping of optimizations carried out during campaigns
  • Manage pacing and performance
  • Reallocate budget between channels and publishers mid-campaign based on pacing and performance
  • Create strategies to test publishers, platforms and audiences
  • Provide recommendations for new tagging strategies to increase campaign measurement and performance

Campaign Reporting

  • Provide presentable multi-channel campaign report on daily, weekly and monthly basis
  • Create detailed post-campaign analysis
  • Present and implement detailed recommendations from previous campaign performance

 

The Successful Candidate

  • Will have a bachelor’s degree in any relevant subject
  • 3 to 4 years of experience working in an agency or client-side
  • Demonstrable experience with display/programmatic platforms, SEM, SEO
  • Proficient experience in audience segmentation (including identifying and acquiring the right segments from the sales and marketing database)
  • 1-2 years of marketing automation experience (email marketing, journey builder)
  • Hands-on experience with Salesforce Marketing Cloud a plus
  • Proficient in how a marketing automation system works and the understanding of its impact in an organization
  • Strong knowledge of Google Analytics and Google Tag Manager
  • Excel, Pivot Tables and all advanced functions hold no secrets for you
  • A proven track record in driving performance campaigns through multiple online channels
  • Strong desire to track campaign responses, evaluating their effectiveness and providing guidance on optimization
  • Excellent analytical and numerical skills
  • A thorough approach to solving problems
  • Project management skills
  • Strong sense of initiative and personal ownership
  • Dedicated to attaining team and personal goals
  • Understanding of third-party technology integration
  • Evidence of technical comfort and a strong understanding of internet functionality, digital media technologies and industry
  • Excellent written and verbal communication skills in French and English

 

C2 Perks

Working at C2 is so much more than a stimulating work environment, it’s also having access to a range of competitive benefits:

  • Complete group insurance coverage
  • Flexible holidays
  • Access to Éconofitness passes
  • Regular 5@7 and Chips & Beer

 

About C2 Montréal

C2 Montréal is the most cutting-edge business event on the planet. Named top conference for the fourth year in a row by BizBash, C2 Montréal has begun blurring the lines between festival and traditional conference. We provide progressive and inspiring content in a highly creative setting that’s designed to take participants out of their comfort zone. Dreamt up by Sid Lee and Cirque du Soleil (founding partner), C2 helps leaders shape the future of business through exploring the creative confluences between commerce, science, society and environment. Every year, the event attracts over 7,000 leaders—hailing from some 60 countries and more than 34 industries—who hold the common conviction that business success goes hand in hand with societal progress.

 

At C2 Montréal, we look beyond your CV. Tell us what you can bring to the team. If this opportunity interests you, send your CV and a short cover letter to Khalifa Yahiaoui: kyahiaoui@c2.biz

Deadline to apply : October 31st 2019

*Only candidates selected for an interview will be contacted.