Back to business: 6 must-reads to reach your goals this fall

C2 team

The beach party’s over – time to get back to business and trade your bathing suit for your… real suit. Focus on getting your priorities straight and delivering on your objectives.

Got a big communications campaign coming? Will you try to find new opportunities and build a whole new business line? Are you going to dabble in machine learning? Or will your company finally address organizational diversity?

Whatever your goals are, you’ll find actionable ideas, advice and musings from leading business figures in our “Back to business” dossier. Here’s everything you need to know for a successful – and inspired – fall.


Roll out your most successful marketing campaign to date

Remember that Pepsi ad? You know which one. If there’s one lesson to learn from the debacle that ensued, it’s that audiences are smarter than brands. Got a big ad campaign in the works? CMOs from BlackRock, MailChimp, the National Geographic Society and The Guardian U.S. explain how to be in tune with your audience.

Read -> Your audience is cooler than you


Tackle your diversity challenge

Homogeneous businesses lose out on opportunities for potentially momentous change and innovation. The solution for increased diversity does not lie in top-down mandates, but in bottom-up, inclusive moments. IDEO U Dean Suzanne Gibbs Howard shares a step-by-step guide for catalyzing change.

Read -> 6 steps to walking the diversity talk


Get the green light for your artificial intelligence project

Angling for that Chief Artificial Intelligence Officer title? Not so fast – there’s a number of questions you should be asking yourself before you set out on that AI journey.

Read -> Get buy-in for your AI project: 3 questions to consider


Gear up for the reskilling revolution

Today’s workforce needs to be agile above all else. Amid rapid and continuous change, workers will indeed have five or six careers over their lifetime. The key to this brave new world: reskilling and lifelong learning.

Read -> Skill them all: Retooling your teams is about to become serious business


Pinpoint your next big business opportunity

“All hell is about to break loose,” says TPG head Jim Coulter. But that’s a good thing. Over the course of his career, the eagle-eyed investor has trained himself to see moments of rapid economic evolution – what he calls “punctuated equilibrium” – before they happen… and to capitalize on them. The best part? You can learn how to do the same.

Read -> TPG’s Jim Coulter on spotting the next big shift


Solve a nagging problem once and for all

Facing a particularly daunting roadblock? You’ve got this. All you need is this most simple of three-letter words: why.

Read -> What’s your problem? 3 easy steps to solve it



The C2 Montréal Minutes: Actionable insights for creative business leaders

All of the previous articles are excerpted from the upcoming Transformative Collisions: The C2 Montréal 2018 Minutes, available for your reading pleasure this fall at

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