Yves Leduc

C2MTL’s Partner Portrait series introduces you to Yves Leduc, Vice President and General Manager, North America division, BRP. First thing in the morning… I try to make laugh those brave enough to get up as early as I do (my wife, my twin girls, or the parakeet). I always carry… an expired card in my […]

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“At Hailo, our concept of creativity is unlocking the magic in simplicity.”

What happens when three taxi drivers and three tech entrepreneurs collaborate to hail creativity? They raise $100M from the best investors including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures, and C2MTL Alumni Speaker Sir Richard Branson to create something called Hailo – the mobile app that matches taxi drivers and passengers with simplicity. The […]

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Geneviève Cayouette

C2MTL’s Partner Portrait series introduces you to Geneviève Cayouette, Vice President for Québec at Aimia. First thing in the morning… I look at my schedule, watch some news on my iPad, and savour my coffee in the car (or a spinach smoothie on some days, for an extra boost of goodness). That’s my recipe for […]

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6 workshops will be presented by PwC Canada at C2MTL 2014

A PREVIEW OF THE WORKSHOPS TO BE PRESENTED BY EXPERIENTIAL PARTNER, PwC CANADA AT C2MTL 2014. Online retail – how high is up and what does it look like up there? David Bensadoun, President, ALDO Global Retail and ALDO Product Services In 2020, what percentage of purchases will be made online? Long-term prospects and the impact […]

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SCHLEEH for yourself…

One of the common misconceptions about creativity is that it hits you like a bolt of lightning. That’s like saying that Newton just stumbled upon the idea of gravity as he watched that apple fall. Creativity needs a number of factors to incubate, here are my top 3 creative mantras. 1. So much of our […]

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30 ways to live a business conference

1. #MONTRÉAL Explore Commerce + Creativity in Montréal, May 27, 28 and 29, 2014. 2. #LEADERSHIP Live the collective moment that Leadership Partner Microsoft has in store for attendees this year. 3. #FEAR Learn how to overcome the fear of failure – to succeed – from the stories of inspirational speakers. In previous editions, Francis Ford Coppola, Arianna […]

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How can I make my fears taste more like ice cream?

At the beginning of the year, we introduced “The Guide for Inquiring Minds”  with 5 questions. This interrogative tool was created to help steer our Community’s professional goals no matter the business, discipline, or level of expertise. Each month, inspirational voices from around the world are invited to gift a question, and to further evolve this initiative, a contest was recently […]

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Can transparency breed trust?

“There’s always going to be a place for funny, creative, emotionally engaging ads. But what if advertising can be more than just ads? What if delivering better products and services is a form of advertising? What if instead of telling fictional stories, advertising can help companies be more transparent, more socially responsible or just more […]

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Why text and drive when “It Can Wait”?

ESTHER LEE (Senior Vice President – Brand Marketing and Advertising at AT&T) WILL SPEAK AT C2MTL 2014.   Esther Lee on the concept behind the “It Can Wait” campaign:  “Movements require purity of purpose. We started out with one goal, ‘to stop texting & driving and to save lives.’ We actually did it even though […]

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“No idea is good forever.”

As part of C2MTL’s “Partner Portrait” series, meet Jon Arklay. First thing in the morning… I have my coffee & yogurt then go for a brisk walk with my dog which helps energize me for the day ahead. I always carry… My iPhone and as little of anything else as possible. The environment that inspires me […]

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