One of the common misconceptions about creativity is that it hits you like a bolt of lightning. That’s like saying that Newton just stumbled upon the idea of gravity as he watched that apple fall. Creativity needs a number of factors to incubate, here are my top 3 creative mantras. 1. So much of our […]
30 ways to live a business conference
The third edition of C2MTL kicks off in less than 30 days. — 28/04/2014
1. #MONTRÉAL Explore Commerce + Creativity in Montréal, May 27, 28 and 29, 2014. 2. #LEADERSHIP Live the collective moment that Leadership Partner Microsoft has in store for attendees this year. 3. #FEAR Learn how to overcome the fear of failure – to succeed – from the stories of inspirational speakers. In previous editions, Francis Ford Coppola, Arianna […]
How can I make my fears taste more like ice cream?
Quest after your creativity with "The Guide for Inquiring Minds". — 22/04/2014
At the beginning of the year, we introduced “The Guide for Inquiring Minds” with 5 questions. This interrogative tool was created to help steer our Community’s professional goals no matter the business, discipline, or level of expertise. Each month, inspirational voices from around the world are invited to gift a question, and to further evolve this initiative, a contest was recently […]
Can transparency breed trust?
The Naked Brand on The Future of Marketing. — 08/04/2014
“There’s always going to be a place for funny, creative, emotionally engaging ads. But what if advertising can be more than just ads? What if delivering better products and services is a form of advertising? What if instead of telling fictional stories, advertising can help companies be more transparent, more socially responsible or just more […]
Why text and drive when “It Can Wait”?
"It Can Wait" - Campaign pioneered by AT&T on the dangers of texting and driving. — 07/04/2014
ESTHER LEE (Senior Vice President – Brand Marketing and Advertising at AT&T) WILL SPEAK AT C2MTL 2014. Esther Lee on the concept behind the “It Can Wait” campaign: “Movements require purity of purpose. We started out with one goal, ‘to stop texting & driving and to save lives.’ We actually did it even though […]
“No idea is good forever.”
Partner Portrait of Jon Arklay, Senior Vice-President at Bell Media Agency - Brand, Creative & Marketing at Bell Media. — 02/04/2014
As part of C2MTL’s “Partner Portrait” series, meet Jon Arklay. First thing in the morning… I have my coffee & yogurt then go for a brisk walk with my dog which helps energize me for the day ahead. I always carry… My iPhone and as little of anything else as possible. The environment that inspires me […]
C2MTL and MASSIVart reveal the five winners of the Content Visualization program
C2 team — 01/04/2014
Montréal, April 1, 2014 — Today, C2MTL and the MASSIVart organization announce the names of the five winners of the Content Visualization program, presented by Bell Média, an initiative offering five artists a space to create works or installations that actualize the immaterial by evoking subjects and remarks experienced during the three days of the […]
Emerging entrepreneurs at C2MTL
The success stories of previous contest winners...where are they now? — 11/03/2014
Are you an entrepreneur with an innovative business plan? APPLY to The Claudine and Stephen Bronfman Family Foundation contest by Friday, April 4, 2014, at 5:00 PM: http://c2montreal.com/program-2014/#bronfman Quotes by previous winners below… LP Maurice, CEO & co-founder, Busbud « Before C2MTL…I was leading a young travel startup of 5 employees looking to reinvent the intercity […]
“The Guide for Inquiring Minds” CONTEST!
Deadline: March 31, 2014 — 06/03/2014
Gift a question to “The Guide for Inquiring Minds” for a chance to win a copy of the latest limited edition book of C2MTL. WHAT? Submit one question. Get inspired by the 8 questions that make up our guide* to date. 1. If my “Newton Moment” never comes, do I have a plan B? 2. Do I […]
Forbes contributor George Bradt at C2MTL 2013
"The holy grail of innovation is the moment of sudden breakthrough." — 31/01/2014
The holy grail of innovation is the moment of sudden breakthrough. But those moments don’t happen in vacuums. As suggested by some of the top names in business [at the C2MTL] conference in Montreal, you must: 1) prepare in advance 2) focus on solving problems 3) follow through to turn ideas into reality and stay […]