The Aquarium returns: A deep dive into the minds of our speakers

C2 team

It’s the only time that thinking inside the box at C2 is encouraged.

The Aquarium — our glass, cube-shaped, live-broadcast media space located in the heart of the RBC Hangar in the C2 Village — is back this year and its schedule is packed with big names and even bigger ideas.

If you’re onsite, drop by and listen in. But if you can’t make it in person this year, you can still tune in to our C2 LIVE segments each day. Follow C2 Montréal on Facebook, click “going” to our C2 Aquarium event, and you’ll be notified when we go live.

Check out our amazing C2 2019 LIVE broadcast lineup:


Day 1 — May 22

Welcome to TOMORROW

The C2 Morning Show kicks off at 9 am with C2 co-founder Jean-François Bouchard, our Chief Creative Officer Génifère Legrand and our President and CEO Richard St-Pierre. They will discuss C2M19’s theme and creative programming. Journalist and moderator Noemi Mercier will be hosting the Morning Show each day.

What’s next for the hamburger?

Our C2 Live at Lunch panel will see sustainable food advocate/social scientist Jacy Reese, teen agricultural researcher Isabella Grandic and author and spearfisher Valentine Thomas discuss the ways we will eat in the future. Each C2 Live at Lunch is hosted by Vox Media journalist and author Elizabeth Plank. It goes LIVE at 12:15 pm.

Meet the powerhouse CMO

Day 1 headliner, and marketing star, Bozoma Saint John (CMO, Endeavor) reflects on the responsibilities of the CMO office with C2’s Marketing & Audience VP Julia Cyboran. Tune in at 4 pm.

Is marketing over? What’s next for creatives?

Wrapping up the first day of C2M19 is C2 L’After where special guests Vincent Ramsay-Lemelin (Senior Digital Creative Director, Sid Lee), TV host Maripier Morin and Gigi Huynh (Digital Creative Strategist, Radio-Canada/CBC) will discuss the future of creative business with host Nicolas Ouellet.


Day 2 — May 23

When talent meets tech

The second C2 Morning Show (8 am) will feature VR masters Félix Lajeunesse and Paul Raphaël of Félix & Paul, who will explore what’s next for storytelling. And headhunter extraordinaire Roger Dugay (Managing Partner, Boyden Canada) will share his secrets of getting to the C-suite.

Is it too late?

For C2 LIVE at Lunch, Dutch artist and innovator Daan Roosegaarde, climate activist Jamie Margolin (Zero Hour), Daniela Bohlinger (Head of Sustainability Design, BMW Group) and philanthropist Michael Mickelberg (Mickelberg Foundation) will discuss creative approaches to climate change.

Meet the creative tech innovator

Marketing expert and University of Michigan professor Marcus Collins will interview to discuss the power of tech in shaping contemporary culture.

Is storytelling dead?

The final C2 L’After (7 pm) will feature Alexandre Amancio (CEO, Reflector), Tamy Emma Pepin (Founder, Un Peu Plus Loin), YouTube creator Émile Roy and Jean-Daniel Petit (Founder and President, BESIDE), who will debate this burning media question.


Day 3 — May 24

Over the horizon

On the final C2 Morning Show (8 am), we will reveal the theme for next year’s edition of C2 Montréal, restaurateur and author David McMillan (Joe Beef) will discuss authenticity and the apocalypse, and we will welcome former U.S. Ambassador to Canada Bruce Heyman and his wife Vicki to talk about diplomacy and what to expect in 2020.

Women mean business

For C2 LIVE at Lunch, Lisa Lindström (CEO of global design firm Doberman), corporate comedian Sarah Cooper and EngenderedCo founder Prajakta Kuwalekar will debate what needs to happen for women to succeed at work.

Storytelling and the status quo

C2 headliner and Oscar-winning filmmaker Spike Lee will join Brian Doc Holidae to nerd out on film, culture and doing the right thing.


C2 Montréal 2019’s social media masterplan

  • We’re on Facebook, where we’ll share pieces, pictures and do live broadcasts from the event
  • You’ll find inspiring quotes on our Twitter feed
  • Our Instagram account is where you’ll get an inside look at the beast and see what goes on behind the scenes
  • LinkedIn is for everything B2B
  • You’ll even find dedicated C2 geofilters on Snapchat


Questions or comments? Drop us a line at