How do we reinvent entertainment as the behaviour of the audience evolves?

Our theme for the sixth edition of the C2 Montréal international business conference is Ecosystems. Throughout this new leg in our journey at the confluence of commerce and creativity, we will contemplate the complex networks and interconnected systems we are part of, and embark on an in-depth exploration of the trends and transformations that are having a growing impact on business and on our hyperconnected world. In particular, we will be diving into five intertwined networks of content: Talent, Marketing, Entertainment, Cities and Moonshots .

Here are a few ideas and reading (and watching) suggestions to get the conversation started about Entertainment.

How do we reinvent entertainment as the behaviour of the audience evolves?

Every day, from the moment we wake up to the moment we go back to bed, we get a constant fix of digital content, eyes deadlocked on our mobile device even as we eat, walk and talk. Rich with more and more binge-worthy original series and curated playlists for all occasions, streaming services are gaining ground to the point where they are seriously challenging traditional studios, record labels, broadcasting services and content creators of all disciplines. We are digitally connected with almost anyone in the world and have endless supplies of entertaining content at our fingertips, and yet hundreds of thousands of people are still willing to travel around the planet to attend Burning Man or business summits. Whether the future of entertainment is analog, digital, or both, it’s definitely all about the experience.


How far will this experience go as virtual reality and other human/computer interaction technologies start to reach their full potential? Can entertainment be reinvented to become a vehicle for learning or a tool for treating debilitating health conditions? Or even a platform for shaping the world into a better place by empowering a global community to work towards a common vision? Next May, we will explore – and experience – these questions together.








  • Check out Chapter 6: Virtual Reality Therapy in Computer-Assisted and Web-Based Innovations in Psychology, Special Education and Health (2016), edited by James K. Luiselli & Aaron J. Fischer, Academic Press

If you’re in Montréal on December 7, 2016, attend The New Storytellers II at the Phi Centre, presented in collaboration with New York’s Future of Storytelling (FoST). This year’s theme: Real and Virtual Worlds: Blurring the Boundaries.


From the Minutes
Here are a few insights from previous C2 speakers on entertainment:


These reflections will evolve in the next weeks and months. As we share them with you today, they are destined to take on a life of their own. What have we missed? How would you like this conversation to unfold? Who absolutely needs to be a part of it?

Let us know on Twitter and Facebook. We are just getting started.