Fred Dust: Business by design

Not a fashion designer. Not an interior designer. An IDEO designer.

“The world is changing so radically, and there seems to be an opportunity now to think about how design impacts everything that we do.”

Fred Dust talks about the work from aroud the world that best represents the practices of design, keeping in mind the following principles:

1. Look, really, look.
2. Interpret, translate and steal
3. Practice Bravery

Fred Dust, Partner at IDEO, spoke at C2MTL  on Tuesday, May 21, 2013.

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