C2-MTL 2013: new speakers, new venue, same je-ne-sais-quoi

MONTREAL, Oct. 2, 2012 /CNW Telbec/ – C2-MTL unveiled the program for its second edition and its new venue today before 300 members of the Montréal business community. Broader attendance, expanded networking opportunities and influential, internationally known guests presenting concrete achievements will make C2-MTL 2013 an exciting idea generator that will help stimulate Montreal’s economic potential.

The 2013 speakers: concrete examples of innovation across industries
After exploring the creative process in business in 2012, C2-MTL will zoom in on concrete examples of innovation, presented by international business leaders, in 2013. “We are living in a world where everything is moving faster, where we need nimbleness of foot combined with dogged determination to develop creative managerial techniques,” remarked Benoît Berthiaume, Executive Producer of C2-MTL. “Consumers’ needs must be constantly revisited in order to meet their twin demands for products that are both fun and reliable. C2-MTL 2013 will cover every field, from finance to telecom to fashion to science.”

A number of speakers have already confirmed:

  • Philippe Starck, Architect and Designer
  • Elle MacPherson, Founder and Creative Director, Elle MacPherson Intimates and The Body, and Executive Producer and Host, Britain’s Next Top Model
  • Tom Gentile, CEO, GE Healthcare Systems
  • John Mackey, Co-Founder and CEO, Whole Foods
  • Arkadi Kuhlmann, Founder and former CEO, ING Direct
  • Bobbi Brown, Founder and CCO, Bobbi Brown Cosmetics
  • Blake Mycoskie, Founder and CEO, TOMS
  • Chris Bangle, former Chief of Design, BMW Group
  • Fred Dust, Partner, IDEO
  • Stephan Ouaknine, Founder and CEO, Inerjys
  • Andy Nulman, President, Just For Laughs
  • Neri Oxman, Designer and Director, Mediated Matter group, MIT Media Lab

C2-MTL family is growing: more partners sign on
In addition to Sid Lee, the creative agency curating the event, founding partner Cirque du Soleil and the Laurentian Bank, presenter of C2-MTL, the vast majority of partners from 2012 have expressed interest in maintaining their connection with the event. The list includes the American magazine Fast Company, which will celebrate its annual 100 Most Creative People in Business list in Montreal for the second consecutive year.

Not only are new partners coming on board for 2013 but some, including Astral, Ubisoft, Tourisme Montréal and the Laurentian Bank have also confirmed their support for the next three years.

C2-MTL is a non-profit organization. Many influential members of the Montréal business community sit on its Board of Directors.

C2-MTL 2013
When: May 21-23rd , 2013
Where: Montreal at l’Arsenal


About C2-MTL – Commerce + Creativity | Montreal
Curated by international creative agency Sid Lee in collaboration with founding partner Cirque du Soleil, C2-MTL is a completely new kind of annual global conference, one that explores the relationship between commerce and creativity and its potential to redefine business. Each year, C2-MTL brings together the brightest and most influential minds across countries and industries for an immersive three-day event in Montreal designed to inspire right and left brain thinking through a smorgasbord of non-traditional experiences, including talks by world-class speakers, interactive exhibitions, multimedia presentations, conceptual spaces, evening festivities, collaborative workshops and a creativity boot camp. It all happens in an unconventional innovation village, designed specifically for C2-MTL. For bookings and more details: