Montréal, April 1, 2014 — Today, C2MTL and the MASSIVart organization announce the names of the five winners of the Content Visualization program, presented by Bell Média, an initiative offering five artists a space to create works or installations that actualize the immaterial by evoking subjects and remarks experienced during the three days of the C2MTL conference. This exercise allows the artists to root their creations in the immersive environment of C2MTL, using it as the bedrock for a series of inventive creations.
Chosen from among many prospective candidates, the big winners are:
Miss Yad & Republik, who will present Momentum
Glasgow studio de création, who will present #Eat That
Dix au carré, who will present Tourniquotes
Hanna Palmer & Aude Guivarch, who will install their Touch-O-Mathon
Baillat Cardell & fils, who will present Super Carré
Chosen after a call for proposals, these multidisciplinary artists are on a mission to progressively conceptualize visual pieces that will materialize from the ebb and flow of data and info emerging from the conference. Their imagination may be inspired by a question posed to a speaker or a phrase casually overheard during the event. A new artwork may be spurred by a participant’s tweet, or a remark or insight from a C2MTL speaker.
The jury consisted of five professionals in creativity and communication: Isabelle D’Astous (creative director, C2MTL), Nadia Lakhdari (Executive Vice-President of creativity and content, C2MTL), Arthur Gaillard (Programming Director, MASSIVart), Christine Renaud (President, E-180) and Nathalie Doré (Vice-President, marketing and innovation, Bell Média).
C2MTL is a non-profit organization aiming to reinvent the concept of the annual international conference, in order to better explore the “commerce-creativity” dynamic as well as its potential to redefine the business world. Every year, this immersive three-day event assembles renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2MTL features a tremendous variety of non-traditional experiences including presentations by renowned speakers, interactive exhibitions, multimedia presentations, collaborative workshops and a creativity Boot Camp, all held in a unconventional “Innovation Village” conceived exclusively by and for C2MTL.
Amplifying art events since 2009, MASSIVart has specialized in event creation, production and design. Driven by the ambition to make art more accessible by multiplying the points of convergence in the Montréal artistic scene, the team does everything possible to forge links between artists and the public via their events and collaborations. It’s a 360° perspective on creative genius driven by a professional and passionate approach, now supported by the SDEVM and the Ministère des Finances du Québec.
C2MTL is extremely grateful for the continuous support of its founding partners, creative agency Sid Lee and the Cirque du Soleil, as well as the generous support of its media partner, business magazine Fast Company, and its partner in innovation, Intel. C2MTL would like to emphasize the support of the Government of Québec and Canada Economic Development, and thank its principal sponsors: Aimia, Banque Laurentienne, Solotech, Vidéotron Business Solutions, Investissement Québec, Loto-Québec (via its subsidiary Ingenio), the Ville de Montréal, BRP, Les Affaires, SAP, the SAQ, Tourisme Montréal, Ubisoft, La Communauté métropolitaine de Montréal, Montréal International, the Board of Trade of Metropolitan Montréal, Connect & go, Fasken Martineau, Keurig, PwC Canada, Square, Téléfilm Canada, Communispace, Air Canada, La Conférence régionale des élus de Montréal (CRÉ), E-180, Fatboy, Hailo, Hydro-Québec, Bell Média, the Globe and Mail, La Presse, Newad, and its initial patrons, Power Corporation as well as the Claudine and Stephen Bronfman Family Foundation.