Plus One: the official cause of C2 Montréal for 2015

With special ambassadors, Marika Anthony-Shaw and Win Butler from Arcade Fire


Montréal, April 9, 2015 – After (RED), Virgin Unite and OneDrop, C2 Montréal supports Plus One, the charitable organization initiated by the band Arcade Fire. Participants of the C2 Montréal 2015 edition will be invited to contribute to the movement through various initiatives before and during the event, with Marika Anthony-Shaw, co-founder and President of Plus One and longtime musical collaborator of Arcade Fire actively taking part. In support of Plus One, Win Butler of Arcade Fire will also be performing at the event’s closing party.


Plus One, model of philanthropic innovation

Plus One is an international charitable organization that connects artists, causes and music fans to make an impact in the world. Plus One partners with bands such as Arcade Fire, The National, St. Vincent, and Local Natives who agree to include a $1 charity donation in every concert ticket sold, with 100% going to an organization that the band and Plus One believe in. Through this initiative, more than $2 million has been raised for the benefit of organizations such as Global Health, Partners In Health, and Montreal-based Kanpe, which supports development in Haiti. Plus One also works with its partners to engage music fans in philanthropy through a message of collective impact—where small actions can lead to substantive change—starting with just $1.

“Very much like Arcade Fire, Plus One is a true ambassador of Montreal’s brand of creativity. By transforming the artist into an agent of positive change, Plus One has created an innovative philanthropic model. This year, more than ever, we’ve integrated social business and innovation initiatives into the event’s program in order to equip leaders who are also looking for ways to have and create lasting impacts,” said Nadia Lakhdari, Executive Vice President Creation and Content of C2 Montréal. “We look forward to witnessing the results of this natural collaboration,” she added.

“We’re thrilled to be partnering with C2 Montreal. Artists have always been at the forefront of change and now through Plus One, artists can integrate their vision for a better world into what they do best: performing. One dollar at a time, night after night, show after show, our collective impact grows. The potential is immense. Along with C2, our impact will grow even further.” added Marika Anthony-Shaw.


Participate in the movement: Plus One at the heart of discussions

Each year, C2 Montréal joins an official cause: organizers invite participants, all of which leaders and innovators in their respective fields, to contribute both individually and collectively.

Two collaborative workshops and one “C2 Lab” will encourage participants to reflect on increased social engagement and ultimately come up with innovative solutions to the movement’s challenges. A panel, including Marika Anthony-Shaw, will also discuss these solutions on the main stage in the Forum.

Young professionals from creative agencies and communications and marketing students will also be able to think about ways to transform the energy and passion of a concert experience into awareness and mobilization for a cause, in the context of the international advertising contest Young Glory. The winning teams (one student and one young professional) will be invited to attend C2 Montréal all expenses paid, to pitch their ideas to Plus One and to the C2 community.


Launch of the “Bring Your Own Plus One” package

In addition to joining Plus One – organizers will donate $1 per ticket sold – C2 Montréal offers participants with philanthropic interests the Bring Your Own Plus One package, which sponsors the C2 Montréal attendance of twenty directors or founders of charities selected by Plus One. Please use promotional code C2PlusOne.


A closing party celebrating Montreal’s artistic creativity

In support of Plus One, Win Butler of Arcade Fire, under the name of DJ Windows 98, will offer the main number of the 2015 closing party, accompanied by artists of his choice. His performance will be preceded by an artistic moment imagined by Centre PHI – who had also signed the introduction of James Murphy during the closing party of the 2014 edition. C2 Montréal will donate 30% of the closing celebration’s ticket sales to Plus One. Tickets for the closing party will go on sale on April 21.


This coming May, some 4,000 participants representing a wide variety of industries will gather at Arsenal in Griffintown to get inspired by world-renowned speakers, participate in hands-on, collaborative workshops, experiment in creative labs and experience networking opportunities, exclusive creative happenings, music events and artistic performances.


About C2 Montréal – 2015 Edition, May 26 to 28

C2 Montréal (is a non-profit organization that) aims to reinvent the concept of the annual international conference, in order to better explore the “commerce-creativity” dynamic and its potential to redefine the business world. Every year, this three-day immersive event assembles renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2 Montréal features a tremendous variety of non-traditional experiences including presentations by renowned speakers, interactive exhibitions, multimedia presentations and collaborative workshops, all of which are held in an unconventional “Innovation Village” conceived exclusively by and for C2 Montréal.

C2 Montréal was imagined by the Sid Lee creative agency in collaboration with Founding Partner Cirque du Soleil, and benefits from the support of Leadership Partner Microsoft, Content and Media Partner Fast Company magazine and Technology Partner EMC. C2 Montréal is extremely grateful for the continuous support of the Government of Canada, the Government of Québec and the Ville de Montréal who have been key partners from day one. C2 Montréal is also thankful for the contribution of its partners: Arsenal, BMW, the Board of Trade of Metropolitan Montréal, the Business Development Bank of Canada, Deloitte, Fasken Martineau, Fatboy, Hydro-Québec, Investissement Québec, Keurig, Loto-Québec (via its subsidiary Ingenio), M0851,, Montréal International, Solotech, Tourisme Montréal, Uber, Ubisoft, Videotron Business Solutions, and its media partners Bell Media, Corus, Droit inc.,, The Globe and Mail, La Presse, Les Affaires, UB Media, Newad, as well as its generous patrons, Power Corporation and the Claudine and Stephen Bronfman Family Foundation.

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Gabrielle Pauzé

Director – Communications and Public relations

+1 514 380-8755 #1188


Information and interviews

Dârini Vedarattiname

Project Manager – Communications and Public Relations

+1 514 380-8755 #1739