Three of the world’s best marketing minds, one incredible C2-MTL panel

Montreal, May 20th 2013

The outstanding minds working in global marketing operations at
Coca-Cola, adidas, and Ford will reveal the secrets of their success to C2-MTL participants in an extraordinary, one-off panel discussion on May 23 at the international conference on creativity and commerce in Montreal. Emmanuel Seuge, Head of Global Sports and Entertainment Marketing for The Coca-Cola Company,
Nicole Vollebregt, Senior Vice-President of Global Brand Marketing at adidas, and Jim Farley, Executive Vice-President of Global Marketing, Sales and Service and Lincoln for the Ford Motor Company, will discuss their work leading some of the world’s best-known marketing campaigns in this discussion moderated by Will Travis, President of Sid Lee USA.


Emmanuel Seuge directs the global marketing on all sports and entertainment programs for The Coca-Cola Company. A 2012 Billboard 40 Under 40 honoree and ranked 17 on Billboard’s 2013 Power 100 list, Seuge also leads Coke’s marketing venture space, building innovative partnerships with startwww.c2montreal.comps that answer to specific business needs.


Nicole Vollebregt is responsible for all consumer-facing activities and communication at adidas. Since bringing together the sport and fashion divisions in 2011, this means everything from catwalks at New York Fashion Week with Y-3, to being a part of pop culture through the Originals brand, to performance sports covering everything from the NBA to bobsled. She is currently ramping up for the next Olympics in Sochi, Russia, and the World Cup in Brazil.


Jim Farley joined Ford in November 2007. Since joining the company, he has led Ford’s drive to connect even more closely with customers through integrated global marketing, advertising, digital communications, brand development and research. In addition to his global marketing and sales role, he has global responsibility for Lincoln and is leading its re-invention as a world-class, global luxury brand.


Will Travis is President of Sid Lee USA and a former partner at ATTIK and CEO of Dentsu America, where he navigated brands like Scion,
Coca-Cola, Intel, Disney, Microsoft and Adidas. He sits on the board of five global companies and consults for some of the world’s top creative talent.


About C2-MTL

C2-MTL is a not-for-profit organization that re-imagines the concept of the annual international conference to better explore the relationship between commerce and creativity, and its potential to redefine business. Every year, this three-day event brings together leading innovators from every industry for an immersive experience that challenges the left brain as much as the right. Conferences given by renowned speakers, interactive exhibits, multimedia presentations, conceptual spaces, festive evenings, collaborative workshops, as well as a creativity Boot Camp take place within an innovative village designed exclusively for C2-MTL.