Co-founder and CEO, ColaLife
There’s an expression in Simon Berry’s native U.K. that nicely sums up the brilliant idea the ColaLife founder will be discussing at C2MTL: “Sodding bloody genius!” At C2MTL our definition of creativity is making connections between seemingly unrelated concepts. By that definition, Simon might be the most creative person in the room. Making the connection is not all it takes, though – you also need the courage to make it happen. As for Simon’s big idea, we’ll be keeping that cat in the bag for now. But rest assured that it’s nothing if not sodding bloody genius!