Adam Greenblatt

Speaker, Adam Greenblatt
Québec Brand Manager
  • Intervener at the Supreme Court of Canada in R v. Smith, which legalized alternative forms of cannabis for medical purposes.
  • Co-founder of Québec’s first medical cannabis clinic, Santé Cannabis.
  • Co-founder of Canada’s first cannabis industry trade association, the Canadian Association of Medical Cannabis Dispensaries (CAMCD).

Santé Cannabis is so-named because it’s a subtle pun on the French-language name for Health Canada (Santé Canada).

The marijuana crusader

Few things in this life are certain, but one of them is that Adam Greenblatt knows more about marijuana than you do – and that’s not just blowing smoke. A well-known cannabis advocate, activist, educator, grower, consultant, dispenser and one-time federal candidate for the Marijuana Party against a former justice minister, Greenblatt is a champion for sensible drug reform in Canada and one of the most active (and witty) voices in the Canadian cannabis scene. North of the 49th, Greenblatt is to cannabis what Jimi Hendrix was to guitar: a self-taught virtuoso who is shaping and changing the game. As Québec Brand Manager for Canopy Growth Corporation – the first publicly-traded, and largest, cannabis company in Canada – Greenblatt heads up Canopy’s Québec marketing and brand strategy, and acts as an official spokesperson for the company in la belle province. This entails traditional business development, but also the grander game: lifting the cannabis economy out of the shadowy underground and into the light of day.  He’s uniquely positioned to achieve this goal. As co-founder and former executive director of Santé Cannabis, Montreal’s first cannabinoid clinic and medical marijuana resource centre, Greenblatt has played an instrumental part in influencing policy and improving access to medical cannabis for those in need.
“The industry needs expertise, and where else is it going to come from? It comes from people who worked in the shadows.”
Adam in the Montreal Gazette
  • Intervener at the Supreme Court of Canada in R v. Smith, which legalized alternative forms of cannabis for medical purposes.
  • Co-founder of Québec’s first medical cannabis clinic, Santé Cannabis.
  • Co-founder of Canada’s first cannabis industry trade association, the Canadian Association of Medical Cannabis Dispensaries (CAMCD).

Santé Cannabis is so-named because it’s a subtle pun on the French-language name for Health Canada (Santé Canada).