CEO and Senior Partner, Sid Lee
The creative leader
For the first 19 years of his career at creative agency Sid Lee, Bertrand Cesvet assumed the role of Executive Chairman and Chief Strategy Officer, focusing on business development, leading client relationships and driving organizational vision. But in 2017, he and Sid Lee Co-Founder Jean-François Bouchard did something seldom seen in business: they swapped roles, and Bertrand took over day-to-day operations as CEO. Apart from Sid Lee, Bertrand has authored a best-selling book titled Conversational Capital: How to Create Stuff People Love to Talk About; formulated the insight that gave birth to C2 Montréal along with Jean-François Bouchard and Cirque du Soleil’s Daniel Lamarre; earned a Doctorate Honoris Causa in literature from McGill University; and is on the board of several organizations, including IDEO, C2 International and the Caisse de dépôt et placement du Québec (CDPQ). People who work closely with him know that he always (and we mean always) says exactly what he thinks. They also know him as an aspiring Iron Chef, avid tennis player and proud dad of two adult daughters.