Christine Jakovcic
On the “Creative leadership in a dynamic marketing landscape” panel in the Cabaret
Chief Marketing and Consumer Excellence Officer, Molson Coors Canada
  • AToMiC Awards jury member (2017)
  • Revenue Management & Pricing Award, Institute of Operational Research & Management Sciences (2013)
Brewmaster marketer
C2 Theme:
It’s not all about names, but Christine Jakovcic has spent a lot of years working for two of the biggest. She spent over 11 years refining her CPG sales and marketing skills at Procter & Gamble, both in Canada and in Western Europe, and along the way collected a slew of in-house awards. In 2011, she moved to a regional role at Molson Coors focused on revenue management and quickly rose through the ranks. Now that she has the top job in Marketing and Consumer Excellence, Christine spends her days at the crossroads of marketing, branding and sales in one of the most competitive industries in the world, brewing up great ideas and strategies on a daily basis.