Dan Ariely

Speaker dan ariely
Co-Founder and Chief Behavioural Scientist, BEworks
  • Park Outstanding Contributor Award from Society for Consumer Psychology (2017)
  • William C. Friday Award from N.C. State University (2014)

One of Dan’s most recent projects is the Shapa scale, a smart bathroom scale that measures your well-being without ever telling you how much you weigh.

The empathetic scientist

Let us, various and sundry, rejoice: Dan Ariely might know why we don’t always make rational decisions. Behavioural economics exists at the intersection of psychology and economics, and it explores what drives human behaviour vis-à-vis decision making and the forces that influence the choices we make (or don’t). An expert on the invisible mechanics behind human choice, motivation and irrational decision-making, Dan is a groundbreaking researcher, prolific writer, irrepressible entrepreneur and speaker par excellence. He turned his recovery from severe burns sustained in an explosion into a lifelong dedication to understanding people and helping them understand themselves. An ace at taking high-level ideas and concepts and fitting them seamlessly into popular culture, Dan has also written three New York Times best-selling books that have become recognized standards in the field of behavioural economics: Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty.
“If we have to go to hell and back in the search for meaning and connection, we will, and we will get deep satisfaction along the way.”
Dan to The Guardian
  • Park Outstanding Contributor Award from Society for Consumer Psychology (2017)
  • William C. Friday Award from N.C. State University (2014)

One of Dan’s most recent projects is the Shapa scale, a smart bathroom scale that measures your well-being without ever telling you how much you weigh.