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Dan Ariely

Co-Founder and Chief Behavioural Scientist, BEworks
  • Park Outstanding Contributor Award from Society for Consumer Psychology (2017)
  • William C. Friday Award from N.C. State University (2014)

One of Dan’s most recent projects is the Shapa scale, a smart bathroom scale that measures your well-being without ever telling you how much you weigh.

The empathetic scientist

Let us, various and sundry, rejoice: Dan Ariely might know why we don’t always make rational decisions. Behavioural economics exists at the intersection of psychology and economics, and it explores what drives human behaviour vis-à-vis decision making and the forces that influence the choices we make (or don’t). An expert on the invisible mechanics behind human choice, motivation and irrational decision-making, Dan is a groundbreaking researcher, prolific writer, irrepressible entrepreneur and speaker par excellence. He turned his recovery from severe burns sustained in an explosion into a lifelong dedication to understanding people and helping them understand themselves. An ace at taking high-level ideas and concepts and fitting them seamlessly into popular culture, Dan has also written three New York Times best-selling books that have become recognized standards in the field of behavioural economics: Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty.
“If we have to go to hell and back in the search for meaning and connection, we will, and we will get deep satisfaction along the way.”
Dan to The Guardian
  • Park Outstanding Contributor Award from Society for Consumer Psychology (2017)
  • William C. Friday Award from N.C. State University (2014)

One of Dan’s most recent projects is the Shapa scale, a smart bathroom scale that measures your well-being without ever telling you how much you weigh.

READ/WATCH/LISTEN
www.ted.com

How equal do we want the world to be? You’d be surprised

TED Talk in which Dan reveals some surprising research about inequality.

www.ted.com

How can groups make good decisions?

An interesting video featuring Dan and neuroscientist Mariano Sigman conducting an experiment on how groups reach decisions.

wunc.org

How rational was your holiday spending?

Article and podcast episode about why people spend what they do during the holidays.

danariely.com

danariely.com

Dan’s fun and (of course) fascinating personal website.