Dawn Taketa Riordan

Speaker, Dawn Taketa Riordan
Product Marketing Director,
IDEO U

The human-centred marketer

Known for seeing both the forest and the trees, Dawn Taketa Riordan thrives at the intersection of technology, business and creativity. Responsible for product marketing and marketing communications at IDEO U – an online educational platform that helps people solve complex problems and unlock their creative potential – she’s exploring how human-centred design applies to the many facets of marketing. Since joining IDEO two years ago, she now considers herself a designer and is most inspired when she's connecting the analytical with the creative to build innovative marketing programs. Dawn has built top-tier brands, pioneered digital marketing and worked on award-winning marketing campaigns. Her sweet spot is leading ventures within organizations. She led Peet’s Coffee & Tea’s online business as general manager and launched Gap Inc.’s digital marketing and e-commerce presence, including their first websites. Prior to joining IDEO, she led marketing for Galileo Learning, an innovation camp for kids grounded in the principles of design thinking.