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Denys Lapointe

Executive Vice President, Design & Innovation, BRP

Presented by : BRP

As Executive Vice-President of Design & Innovation at BRP, Denys Lapointe is the guy who imagines the company’s next generation of powersports vehicles. His team at BRP counts more than 50 international design awards to their credit including Red Dot, IDEA, Good Design Australia, Good Design/ USA and iF, among others. For Denys, staying on top requires a strong sense of foresight to identify the next paradigm shift in product architecture and human behaviour, not to mention a creative streak for answering such changes with products that deliver and delight. He’ll tell you all about it at C2MTL 2014.