Back to list of speakers

Doreen Lorenzo

Director, Center of Integrated Design at University of Texas at Austin and Co-Founder, Vidlet

Today’s multidisciplinary age of design – which finds next-gen design intertwined with parallel disciplines like business, art and technology – demands deep systems thinkers like Doreen Lorenzo. A thought leader regularly sought by the likes of Fast Company, Fortune and The New York Times, Doreen is former president of global design firms frog and Quirky, is co-founder of the mobile video insights firm Vidlet, and has served as an advisor to Fortune 100 companies for decades. She’s an ardent believer in the power that “soft skills,” like empathy and humour, can have in driving business results. A Manhattan native, Doreen also (quite correctly) maintains that everything in life can be related to a Ramones song.