Emma Carrasco

Speaker, Emma Carrasco
Chief Marketing and Engagement Officer and Senior Vice President, Global Strategy, National Geographic Society
  • Expanded and internationalized National Geographic Society's signature Explorers Festival, convening innovative change makers from around the world.
  • Inducted into Direct Marketing News' Marketing Hall of Femme as one of the top 15 female CMOs in the country
  • Named one of Ad Age's 2013 "Women to Watch”

Emma credits the women in her family for her tenacity, fearlessness and creativity as a leader and mentor: her mother, who uprooted her life in Mexico for better opportunities in the U.S., and her grandmothers, who were strong leaders in their communities.

The national brandmaker

Emma Carrasco is proof that marketing really can change the world. From National Public Radio (NPR) to the National Geographic Society, she’s brought life-changing stories and action-oriented programs to a variety of audiences that she’s helped build, diversify and maintain. In her role at the National Geographic Society, Emma finds avenues for sharing the impact of the organization’s explorers, grants and educational outreach projects. She joined the National Geographic Society after four years at NPR, where she became the iconic media organization’s first-ever CMO, redefining the brand and crafting a successful audience-centric marketing approach. She’s also held executive marketing roles at Univision, ushering in a new era of Spanish-language television programming, McDonald's Corporation, leading campaigns to grow the Hispanic and African-American consumer base, and Nortel Networks, heading the company's global branding and advertising. As a speaker, Emma recently set the tone for National Geographic’s #NatureForAll Strategy Summit on how to communicate a love of nature to various audiences.
“I think the secret to success is to listen, and to listen deeply and to listen intently and to have a very consistent sense of curiosity.”
Emma on Direct Marketing News
  • Expanded and internationalized National Geographic Society's signature Explorers Festival, convening innovative change makers from around the world.
  • Inducted into Direct Marketing News' Marketing Hall of Femme as one of the top 15 female CMOs in the country
  • Named one of Ad Age's 2013 "Women to Watch”

Emma credits the women in her family for her tenacity, fearlessness and creativity as a leader and mentor: her mother, who uprooted her life in Mexico for better opportunities in the U.S., and her grandmothers, who were strong leaders in their communities.