Erik Grab

Vice President of Strategic Anticipation, Innovation and Sustainable Development, Groupe Michelin
Talk about movin’ on up: Erik Grab began his career at Michelin as a sales rep before moving agency-side, holding a number of senior roles at GfK and Icon Added Value, before once again being recruited by Michelin, this time as Worldwide Marketing Director. Not long after, he began taking on different responsibilities in the innovation and strategic anticipation fields, leading to his current position as VP of Strategic Anticipation, Innovation and Sustainable Development. In this role, Erik — who brings more than 10 years of market research experience in the automotive industry to the table — focuses on understanding the challenges and opportunities presented by the emergence of new technologies and business models, and the increasing demand for new mobility solutions worldwide.

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