Erik Grab
VP of Strategic Anticipation, Innovation and Sustainable Development, Michelin
  • Created an “Open Lab” for innovation for companies in the broader mobility sector (2015)
  • Co-wrote Michelin’s “Green Paper” on sustainable mobility (2014)
  • Co-organized the Michelin Challenge Bibendum in Chengdu, China (2014)
Shaking up ecosystems
Talk about movin’ on up: Erik Grab began his career at Michelin as a sales rep before moving agency-side, holding a number of senior roles at GfK and Icon Added Value, before once again being recruited by Michelin, this time as Worldwide Marketing Director. Not long after, he began taking on different responsibilities in the innovation and strategic anticipation fields, leading to his current position as VP of Strategic Anticipation, Innovation and Sustainable Development. In this role, Erik – who brings more than 10 years of market research experience in the automotive industry to the table – focuses on understanding the challenges and opportunities presented by the emergence of new technologies and business models, and the increasing demand for new mobility solutions worldwide.