Frank Cooper III

Speaker Frank Cooper III
Senior Managing Director and Global CMO, BlackRock
  • Raymond J. McGuire Harvard University Alumni Award for Distinguished Professional Achievement (2014)
  • Ad Age’s Entertainment A-List (2013)
  • Fast Company’s 100 Most Creative People in Business (2010)
  • ADCOLOR Legend Award (2010)

Though he’s now a marketing heavyweight, Frank started his career as an entertainment lawyer. And while at Harvard Law School, he served as the Supreme Court editor for the prestigious Harvard Law Review.

The marketing rock star

To look through Frank Cooper III’s professional biography is to look at a list of the biggest and most recognizable companies in the universe. It’s icon after icon, blue-chipper after blue-chipper, including AOL, Warner Brothers, PolyGram, Motown Records, Def Jam, PepsiCo and BuzzFeed. Indeed, Frank’s keen instincts and penchant for innovation have helped him attain near legendary status in the industry. His path to marketing stardom has been paved with progressive ideas and high-profile collaborations that he facilitated between well-known brands and merchants of cool, including Beyoncé, Janelle Monáe, Calvin Harris and Forest Whitaker. In a competitive, overstuffed arena, he found a way to stand out and bring PepsiCo – where he served as CMO of Global Consumer Engagement – and its various brands greater worldwide visibility and improved positioning. BlackRock is the latest monstrous name on Frank’s CV. As Global CMO, he’s responsible for shaping BlackRock’s worldwide brand and marketing strategy for institutional and retail clients, including overseeing all digital, branding, research and insights functions at the firm. The world’s leading money manager, BlackRock had $6.288 trillion under management at the close of 2017.
“In today's world of uncertainty... Every day, everybody, every company, whether you're a startup or an established company, has to fight for its position.”
Frank in Ad Age
  • Raymond J. McGuire Harvard University Alumni Award for Distinguished Professional Achievement (2014)
  • Ad Age’s Entertainment A-List (2013)
  • Fast Company’s 100 Most Creative People in Business (2010)
  • ADCOLOR Legend Award (2010)

Though he’s now a marketing heavyweight, Frank started his career as an entertainment lawyer. And while at Harvard Law School, he served as the Supreme Court editor for the prestigious Harvard Law Review.