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Fred Dust

Partner, IDEO


As a Partner at IDEO, Fred works with leaders and change agents to unlock the potential of innovation networks in business, government, and society. Contrary to popular belief, you don’t need to wear weird shoes or a black turtleneck to be a design thinker. Fred Dust demonstrates how thinking like a designer can transform the way you develop products, services, processes and explains how you can make design thinking part of the innovation process.