Freya Williams

Speaker Freya Williams
  • Environmental Sustainability Juror, D&AD Impact (2017)
  • Co-authored influential report Mainstream Green: Moving Sustainability from Niche to Normal

Before she was one of the names and faces associated with sustainable capitalism, Freya was a blogger. She wrote a green-living blog called Little Green Dot, named after her daughter, Dot.

The sustainable capitalist

Saying that Freya Williams supports sustainable capitalism would be like saying Oprah’s good at branding: it’s technically correct, but almost comically understated. A speaker, author, journalist, strategist and brand planner, she’s one of the business world’s leading voices vis-à-vis how companies can turn a healthy profit and do social good at the same time. If green is indeed the new black, it’s because people like Freya have spent their careers convincing companies and organizations that being socially conscious can be good for the bottom line. The numbers bear this out: each of the nine companies profiled in her book, Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, brings in over a billion dollars in annual revenue from brands and lines with sustainability or social good at their core. Formerly of Publicis, Edelman, and Ogilvy & Mather, Freya is the CEO of Futerra North America, an independent global change agency. At Futerra, Freya’s committed to making sustainability relevant to mainstream consumers, business leaders and investors in partnership with a client list that includes, but is not limited to, Target, REI, VF Corporation, L’Oreal and Ford Foundation.
“Businesses with a purpose beyond profit tend to outperform the competition on – you guessed it – profit.”
Freya in GE Reports
  • Environmental Sustainability Juror, D&AD Impact (2017)
  • Co-authored influential report Mainstream Green: Moving Sustainability from Niche to Normal

Before she was one of the names and faces associated with sustainable capitalism, Freya was a blogger. She wrote a green-living blog called Little Green Dot, named after her daughter, Dot.