Howard Pyle
SVP of Customer Experience and Design, MetLife
  • Developed global creative and strategy for clients including Pepsi, Nissan, Nokia, National Geographic and Fremantle Media
  • Founded several startups, including the boutique agency Local Theory
Mighty marketer
C2 Theme:
On the Creative leadership in a dynamic marketing landscape” panel in the Cabaret
Howard Pyle is a big believer in the power of meaningful experiences when it comes to authentically connecting brands with their audience. Having led digital transformation at brands and agencies for 20-plus years, Howard’s work has focused on bringing together design and technology within startups, agencies and large global enterprises. As SVP of Customer Experience and Design at MetLife, he’s responsible for working across the enterprise to establish a vision and best practices for end-to-end customer experience, brand voice, visual design, digital marketing and UX. In his first year, Howard led the development of a comprehensive new design system for MetLife, elevating their visual identity and reinvigorating the heritage brand’s image within a traditionally conservative category. Prior to joining MetLife, Howard was VP of Developer Experience at IBM, responsible for the global brand experience, and Senior Partner at OgilvyOne, where he led digital on the global IBM account.