As Founder and Chairman of C2, Jean-François Bouchard launched and propelled the conference to become one of the largest innovation events in the world. An entrepreneur at heart, Jean-François co-founded Sid Lee 20 years ago and led the outstandingly creative and award-winning agency as CEO. At C2, he oversees an event team that grows to over 300 members each year and a budget of more than $10M. He has acquired unparalleled expertise in revenue building, creative development and event management. A seasoned strategist and a renowned challenger of the status quo, Jean-François has carved out enviable global positions for both Sid Lee and C2 by advocating a multidisciplinary approach that breaks down barriers between disciplines.