Known as the mother of cognitive experience design, Joanna Peña-Bickley is a true 21st century renaissance woman. Propelled by a multidisciplinary acumen in design, data, media and technology, the former Global Chief Creative Officer for IBM iX propels the C-Suite beyond obvious ideas and products towards enduring market making experiences for the connected era. Joanna has lent an artist’s hand to many of the world’s most recognized companies and brands, including Land Rover, GM, Nokia, American Express, John Deere, Boeing, MTV, Pepsi and Jay Z. Her leadership at thinxmachine (intelligent design for the IoT) is fueled by the belief that data and creativity are inextricably linked to designing innovations that matter for business and Spaceship Earth. And the creating doesn’t end with the day – it’s not uncommon to find Joanna up late, paintbrush in hand, a canvas conveying her next idea.