Joanna Peña-Bickley
Global Chief Experience Officer, thinxmachine
  • Was a juror at Cannes Lions (2016)
  • Named a Power Woman of New York (2015)
  • Recognized as a marketing innovator by Facebook (2010)
  • One of Silicon Alley’s “Top 100 Rising Stars” (2007)
The mother of cognitive experience design
C2 Theme:
Known as the mother of cognitive experience design, Joanna Peña-Bickley is a true 21st century renaissance woman. Propelled by a multidisciplinary acumen in design, data, media and technology, the former Global Chief Creative Officer for IBM iX propels the C-Suite beyond obvious ideas and products towards enduring market making experiences for the connected era. Joanna has lent an artist’s hand to many of the world’s most recognized companies and brands, including Land Rover, GM, Nokia, American Express, John Deere, Boeing, MTV, Pepsi and Jay Z. Her leadership at thinxmachine (intelligent design for the IoT) is fueled by the belief that data and creativity are inextricably linked to designing innovations that matter for business and Spaceship Earth. And the creating doesn’t end with the day – it’s not uncommon to find Joanna up late, paintbrush in hand, a canvas conveying her next idea.
“Technology needs to be put in service of the human.”
Joanna in AdAge