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Jonathan Becher

Chief Marketing Officer, SAP

Presented by : SAP

In today’s world of exponential change, people are more connected than ever. More than 1 billion people are now on social and business networks, with the power to instantly make or break brands. How can companies operate successfully in this new world of change and connection? SAP CMO Jonathan Becher works for a large B2B (business-to-business) technology company but he believes in a P2P (people-to-people) world. Using the ancient art of storytelling combi- ned with cutting-edge technology, Becher marries the art and science of marketing to create and nurture meaningful connections between people. Becher’s visionary work earned him a place in Forbes’ Top 20 most influential CMOs in 2013.