Jordan Soles

Speaker, Jordan Soles
VP Development & Technology, Rodeo FX
  • Rodeo FX has won a string of Emmy Awards and VES Awards for its visual effects on HBO’s most popular show of all time, Game of Thrones, as well as an Academy Award for work in Blade Runner 2049.
  • Jordan holds a degree in Artificial Intelligence and Cognitive Science from the University of Toronto

Jordan figures out ways to achieve effects efficiently and economically while always serving the story. In 2013, Rodeo FX had to fill a stadium with people, so they created hundreds of different characters by body scanning all of their employees and bringing them to life with tracker-less motion capture software and $30 Playstation 3 cameras.

The visual effects technologist

Without Jordan Soles and Rodeo FX, there would be no wild Dothraki horde and no fiery battle at the gates of Meereen, 75 fewer FX shots in Denis Villeneuve’s Blade Runner 2049, and less-fantastic Fantastic Beasts. As VP of Development & Technology at Rodeo FX, the largest independent visual effects studio in Canada, Jordan leads a team of award-winning engineers and developers, working closely with world-class VFX producers and supervisors. Together they’ve crafted industry partnerships and hundreds of visual effects for groundbreaking show Game of Thrones and box office hits Star Wars: The Last Jedi, Jumanji: Welcome in the jungle and dozens more feature films, television series and commercials since 2006. Formerly in visual effects at Sony Pictures Imageworks, Jordan joined Rodeo FX as Director of R&D, Workflow and Technology before becoming Executive Producer and CTO. Now, after helping Rodeo FX grow from 30 people to over 400, Jordan plays an essential role in business development and oversees all technological aspects of the company. Drawing on his tech background, he applies a creative approach to solving problems, finding innovative ways to improve the company’s functionality while keeping an eye on the technological evolution of a rapidly changing industry.
“What does it take to really serve the story? Ultimately visual effects are amazing, but… We have to think nimble, be flexible, be inventive.”
Jordan at FICOD
  • Rodeo FX has won a string of Emmy Awards and VES Awards for its visual effects on HBO’s most popular show of all time, Game of Thrones, as well as an Academy Award for work in Blade Runner 2049.
  • Jordan holds a degree in Artificial Intelligence and Cognitive Science from the University of Toronto

Jordan figures out ways to achieve effects efficiently and economically while always serving the story. In 2013, Rodeo FX had to fill a stadium with people, so they created hundreds of different characters by body scanning all of their employees and bringing them to life with tracker-less motion capture software and $30 Playstation 3 cameras.