Creative Strategist and Writer
What does Justin Kingsley do? A better question: What doesn’t he do? A New York Times bestselling author, Justin is a storyteller, strategist, creative director, photographer and a former Press Secretary under Prime Minister Paul Martin. Named one of Canada’s most creative people (Marketing Magazine), Justin has turned Star Wars and Indiana Jones into global museum exhibitions, put a McDonald’s into the side of a mountain at a snowboarding competition, and developed award-winning communications strategies for UFC champ Georges St-Pierre and slogans for Olympic Games and the FIFA World Cup. The strategy he developed for Adidas at the London Olympics was named best global campaign of the Games, and he currently writes 24CH, a weekly documentary about the Montreal Canadiens, with whom he also works as Creative Director. We could go on.