Justin Kingsley

Speaker, Justin Kingsley
Creative strategist and writer
  • Justin is working on a documentary comedy and a book connecting improvisation in music to the importance of improvisation in life.
  • Collaborated with Tangerine CEO Peter Aceto on the book Weology: How Everybody Wins When We Comes Before Me (2015).
  • Wrote The Way of the Fight, the best-selling autobiography of Georges St. Pierre (2013).

Justin was the brilliant mind behind a series of hilarious promotional videos for the Montréal Canadiens in 2014, one of which featured actor Jay Baruchel in the shower with hockey player Brendan Gallagher

The positivity polymath

What does Justin Kingsley do? A better question: What doesn’t he do? A New York Times best-selling author, Justin is a storyteller, strategist, creative director, photographer and a former press secretary under Prime Minister Paul Martin. Named one of Canada’s most creative people (Marketing Magazine), Justin has turned the Star Wars and Indiana Jones franchises into global museum exhibitions, put a McDonald’s into the side of a mountain at a snowboarding competition, and developed award-winning communications strategies for UFC champ Georges St-Pierre and slogans for Olympic Games and the FIFA World Cup. The strategy he developed for Adidas at the London Olympics was named best global campaign of the Games. He wrote 24CH, a weekly documentary about the Montreal Canadiens hockey team, with whom he also worked as Creative Director, and is the founder of storytelling workshop Makumaku. His most recent book, Le livre du don (2017), is a collection of 28 unique stories about the art of giving.
“If this world is going to move forward, it will be up to individuals deciding on how they can give more. It can be time. It can be love… It can just mean more smiling.”
Justin in the Montreal Gazette
  • Justin is working on a documentary comedy and a book connecting improvisation in music to the importance of improvisation in life.
  • Collaborated with Tangerine CEO Peter Aceto on the book Weology: How Everybody Wins When We Comes Before Me (2015).
  • Wrote The Way of the Fight, the best-selling autobiography of Georges St. Pierre (2013).

Justin was the brilliant mind behind a series of hilarious promotional videos for the Montréal Canadiens in 2014, one of which featured actor Jay Baruchel in the shower with hockey player Brendan Gallagher