Senior Vice President and Chief Business Development Officer, Canada, Aimia
Knowing your customer and delivering a personalized experience that rewards and delights can transform customers into brand ambassadors. As former Chief Commercial Officer at Aeroplan, Kevin O’Brien knows this well. The key is to provide value to your customers based on their needs and expectations… and this is only possible if you have the right means to collect and analyze the right customer data. That’s where Aeroplan’s parent company, Aimia, comes in — helping companies better understand the mindset of consumers.