Laura Henderson
SVP of Marketing, BuzzFeed
  • Inducted into Marketing Week's Vision 100 (2016)
  • Named an Advertising Age Media Maven (2015)
  • Received a Changing the Game Award from Advertising Women of New York (2015)
  • Among Brand Innovators' Top 40 Under 40 (2014) and Women to Watch (2015)
Content sensation
C2 Theme:
A marketing prodigy on an international scale, Laura Henderson is relentlessly reshaping the future of brand communications. Based in NYC, she leads the marketing, events and creative strategy teams at BuzzFeed with a razor-sharp focus honed by her time at Mondelēz International. Henderson built the food and beverage company into a media powerhouse, ascending from brand manager to Global Head of Content & Media Monetization, where she developed global content capabilities and launched a new monetization model that invests in content properties and intellectual property. One example: she executive produced the “Heaven Sent” skydiving event for Stride Gum, a campaign that's generated over $14M in earned media. In her senior leadership role, Laura shapes the BuzzFeed brand for clients and its audience, including its franchises and shows like Tasty, Nifty, Worth It and The Try Guys.