Marcus Collins

Marcus Collins is an award-winning marketer and cultural translator. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Ad Age's “40 Under 40” award and Crain's Business' “40 Under 40” award, and a recent inductee to the American Advertising Federation’s Hall of Achievement.

Prior to his advertising tenure, Marcus began in music and tech with a startup he co-founded before working on iTunes and Nike sport music initiatives at Apple, and running digital strategy for Beyoncé. Beyond his practice, Marcus is also an extremely passionate educator. He is a marketing professor at the Ross School of Business, University of Michigan. Marcus holds an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering, and is a doctoral candidate at Temple University, studying social contagion within cultures of consumption.

Learn more about Marcus and his work on his personal website