Matthew Fantazier

Matthew Fantazier
Head of Consumer Growth and Performance Marketing - Body and Baby Care, Johnson & Johnson Consumer Health

Matt is the Head of Consumer Growth and Performance Marketing for Johnson & Johnson’s Body and Baby care businesses. He has responsibility for leading all aspects of the brand’s digital marketing mix from paid media, content and experience planning to always-on optimizations while advancing J&J’s digital-first acceleration. He is passionate about bringing together insights, data and technology to connect authentically with today’s consumers. He also publishes a biweekly newsletter, “Matt’s Hot Take,” where he offers thought leadership around digital marketing, ecommerce and technology.

Prior to his current role, he built and led J&J’s US Skin Health Digital Experience team, which embedded digital media and ecommerce experts inside of local brand marketing teams. Prior to that, he led the marketing efforts for J&J’s Baby portfolio as well as led digital strategy and media at J&J’s OTC business for Digestive Health, Cough Cold Flu and Eye Care. He has also worked on brands such as Zyrtec, Sudafed and Bengay.

Matt began his career at J&J in finance in 2006 and holds a BBA in accounting from the University of Notre Dame as well as an MBA from New York University Stern School of Business.