The global marketer
Michael Birkin is a global marketing executive and the current CEO of kyu, a creative services company and the strategic operating unit of Hakuhodo DY Holdings (HDY). As CEO, he has added to the kyu collective through the acquisition of several creative agencies including C2 International, Digital Kitchen, IDEO, Red Peak Group, Sid Lee, SYPartners, BEworks and Kepler Group. Michael began his career at Interbrand in 1987, where he played a role in the development of the concept of brand valuation. He later worked at Omnicom Group where he rose through the ranks to become CEO of their Asia-Pacific division, and then joined Acer as a marketing officer and consultant. He founded his own marketing services company, Red Peak Group, in 2010, and found his way to his new role at kyu when Red Peak Group was acquired by HDY.