Founder and Director, The ZOO at Google
A lifelong surfer, if anyone knows how to catch and ride a wave of inspiration, it’s intrepid advertising guru Mike Yapp. As Founder and CCO of The ZOO Americas creative group at Google, Mike guides and inspires a team of creatives, technologists and strategists connecting brands to traditional-advertising-weary consumers through innovative digital ideas. How he has time to hang ten is anybody’s guess: prior to his current gig, Mike went from building award-winning interactive initiatives for clients such as HP, Microsoft and Xbox to devising cross-platform creative campaigns for EA, Motorola, Kohler and more. A passionate advocate for finding new ways to engage consumers, Mike is constantly on the lookout for ways to make things easier, cooler and, above all, better.