Pamela Kaupinen made a 60-year-old cool in the eyes of millennials. For six decades, GQ has been a cultural touchstone for the style-conscious male, and in recent years Pamela’s spearheaded marketing campaigns that have returned the venerable publication to the leading edge of relevance with men. She lent her considerable gift for knowing which way consumer winds are blowing to publishing powerhouse Condé Nast starting in 2005, overseeing strategy for Allure before taking the marketing reins at GQ in 2011. Today, she’s responsible for GQ’s brand image and leads its internal marketing agency specializing in emerging influencers, GQ Insider.
“Now more than ever, marketers must cut through the clutter.”