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Patrik Frisk


Patrik Frisk’s philosophy is straightforward: why complicate when you can “simplicate”? Focusing on the things you can affect without getting distracted by those you can’t has helped the ALDO Group CEO undertake a number of aggressive global growth initiatives expected to double the shoe company’s retail, um, footprint over the next few years. Among these is a go-to-market strategy that moves new designs to market effectively and consistently, time and time again. With proven experience in brand building around the globe, Patrik joined the ALDO Group after 10 years at branded lifestyle apparel, footwear and accessories giant, VF Corporation. Most recently serving as coalition president of Outdoor Americas, Patrik headed brands like Timberland, The North Face, Vans, Jansport, Reef and Lucy. Patrik fervently believes that personal development is key to success; as he likes to put it, if you don’t grow you die.