Philippe Meunier

Speaker, Philippe Meunier
Chief Creative Officer and Co-Founder, Sid Lee
  • Philippe served as President of the Art Directors Awards (ADC) board of directors (2014-’17)
  • Named one of Infopresse’s influential personalities (2014)
  • He has served on the juries of national and international competitions including the Cannes Lions International Festival, the D&AD Awards, the Canadian Marketing Association Awards and Communication Arts Annual Design Competition

In 2008, Philippe partnered with Ex Machina’s Robert Lepage to create The Image Mill, the largest architectural film projection ever made. As scenarist on the project, Philippe helped commemorate the 400th anniversary of Québec City by telling the city’s history through images and videos projected onto grain silos along the harbour.

The creative rule-breaker

For Philippe Meunier, every valuable, meaningful creative outcome he’s been a part of can be traced back to a pairing of craftsmanship and collaboration – with a healthy pinch of risk. It’s even part of Sid Lee’s origin story. Armed with a strategic vision and ready to redefine what an advertising agency could be, Philippe co-founded Sid Lee in 1992 right after earning his degree in graphic design from the Université du Québec à Montréal. He and high school friend (now Sid Lee Chairman) Jean-François Bouchard launched a firm driven by a new kind of multidisciplinary approach – what they soon came to call “commercial creativity.” Today, Sid Lee is known worldwide for innovation in advertising, architecture, major events and beyond. As Chief Creative Officer, Philippe oversees all creative output of the agency, including for major clients such as Absolut, Adidas and Cirque du Soleil, at offices in Montréal, Paris, Toronto, New York and Los Angeles. While recruiting new talent from around the world, he was inspired to co-found Factry, a school of transdisciplinary programs that allow students and professionals to develop their creativity through questioning, taking risks and giving shape to their ideas. He also supports world-changing ideas in the global creative community as a board member of The One Club for Creativity, a non-profit organization that fosters creative connections between art and commerce. And with the board of the Art Directors Awards, Philippe has worked with hundreds of people across disciplines to encourage excellence in craftsmanship, the artistic process and the creative use of technology.
“I always say to my creatives, no matter what you do, you have to break something.”
Philippe at TEDxMcGill
  • Philippe served as President of the Art Directors Awards (ADC) board of directors (2014-’17)
  • Named one of Infopresse’s influential personalities (2014)
  • He has served on the juries of national and international competitions including the Cannes Lions International Festival, the D&AD Awards, the Canadian Marketing Association Awards and Communication Arts Annual Design Competition

In 2008, Philippe partnered with Ex Machina’s Robert Lepage to create The Image Mill, the largest architectural film projection ever made. As scenarist on the project, Philippe helped commemorate the 400th anniversary of Québec City by telling the city’s history through images and videos projected onto grain silos along the harbour.