Roxy Young is Reddit’s CMO and the first Latinx female to join Reddit’s C-suite. She is focused on building the brand’s recognition, relevance and reputation, and leading the charge to make Reddit a daily destination for a more diverse group of people, all over the world. In the past 12 months, Roxy has led Reddit’s first-ever — and now award-winning — consumer marketing campaigns. These included UpTheVote, the celebrated voter initiative to empower users to vote with the same enthusiasm in the lead-up to the 2020 Election as they do when voting on Reddit.
More recently, Roxy was at the helm of Reddit’s blink-and-you’ll-miss-it Super Bowl commercial, leading the team that conceived, crafted, booked and funded the five-second spot — which many dubbed the “winner” — in less than one week. With more than 20 years of experience working with major brands including Sephora, Gap and Netflix, Roxy’s expertise spans all areas of marketing. Roxy earned her bachelor's degree from Texas A&M University and her MBA from the University of Notre Dame.